McDonald's and the Slow Death of Personality

Or How Optimization Makes us All Suck Equally

It’s been a slow burn but I think we’ve all watched it happen :

Everything got sucky.

Mediocre.

Grey. Beige. Minimal. Optimized.

Let me take a big step back and explain.

Design, Personality, and Saying Something

I pay a lot of attention to design, it’s how I pay the bills, so I’m invested. But it isn’t just type and illustration that I’m interested in, it’s a…